Above all, the agent should be the one person in whom the athlete has the most trust.
J&A Sports Management believes that the role of the agent is to assist the athlete in all of the athlete’s endeavors. The agent is the lead person who will manage or direct each aspect of the athlete’s interest, but the agent is not the only person who must understand the needs of the athlete. In addition to the agent, the service providers will work closely with the athlete to develop the athlete’s career, protect the athlete’s image and interests, and help attain all of the athlete’s goals. It is for that very reason, J&A Sports Management feels it is critical to develop a strong team of Above all, the agent should be the one person in whom the athlete has the most trust. service providers.
We work closely with the athlete to develop a team that best suits the geographic location, their existing relationships and their personal preferences. Though some agencies “provide” a full team, such structure does not allow the athlete to have meaningful input into his or her service providers. This prevents the athlete from maintaining existing business and family relationships. J&A Sports Management approach allows us to maintain a high level of service and identify the providers who will best serve our clients.
With that framework in mind, we believe the role of the agent consists primarily of the following components:
- Negotiate all of the athlete’s contracts
- Manage the team of advisors
- Guide the athlete to help set and attain goals
- Prepare the athlete for his future